It is becoming increasingly clear that our throwaway society is no longer sustainable: it is exhausting the earth. That is why we need to produce less clothing instead of more. No more cheap mass production of fast fashion with collections that have a turnaround time of a few months, and nowadays even a few weeks, causing high emissions of greenhouse gases and chemicals that are dangerous to the environment. The quality of fast fashion clothing is secondary; it is produced with the idea that it should be replaced as quickly as possible.
Things can’t go on like this
This needs to change, and of course, it can. Imagine your wardrobe with a few beautiful and sustainable items that you can enjoy for years. This is slow fashion: clothing that is timeless and built to last.
By buying less fast fashion, you also help reduce the demand for cheap labor under poor conditions. This forces manufacturers to deliver better quality clothing, which can benefit the workers in the industry.
The solution
Sustainable clothing from Neutral® lasts a long time and therefore doesn’t need to be replaced as often. With 100% organic cotton cultivation and the absence of chemicals, the environmental impact is kept to a minimum.
Neutral® doesn’t just make sustainable clothing; the clothes are also manufactured in a sustainable way. Energy comes from the sun or wind turbines, wastewater is purified and reused, and cotton waste is recycled.
All Neutral® clothing carries a fair trade label, so you can be sure that farmers work in a healthy environment and are paid fairly. It ensures that factory workers are not children and that they can enjoy their work under normal conditions.
So, from now on, buy less clothing, but choose high quality. Reduce your ecological footprint and contribute to a more sustainable world. And as an added bonus: when you buy less, you spend less, leaving you with more money for other fun things!