Neutral facts
OKAY FACT #1
FROM WASTE TO WORDS
When producing cotton, you have leftover material that cannot be used for production. Instead of throwing it away, you can turn it into beautiful Neutral® hangtags, certified by the Global Recycling Standard. Optimal use of leftover material for a powerful message. Isn’t that OKAY?
OKAY FACT #2
MORE SUGAR PLEASE
Instead of spraying with toxic pesticides, Neutral® farmers use organic pesticides like sugar water. Ants love sugar water and find a good friend in the cotton plant, which they defend against beetles and disease attacks. OKAY ants and OKAY crop protection!
OKAY FACT #3
FAIR TRADE IS NOT CHARITY
Cotton farmers in India have a hard life. They have a weak position on the world market where cotton prices fluctuate enormously. The fair trade market mechanism gives Neutral® cotton farmers a fair chance to improve their standard of living. A fair deal is an OKAY deal!
OKAY FACT #4
HANDS UP
Instead of spraying with toxic pesticides, Neutral® farmers use organic pesticides like sugar water. Ants love sugar water and find a good friend in the cotton plant, which they defend against beetles and disease attacks. OKAY ants and OKAY crop protection!
OKAY FACT #5
COTTON BUTTONS
Buttons are usually made of plastic or metal. Even the EU Ecolabel finds this acceptable. But why not buttons made of cotton? That’s what we do!
OKAY FACT #6
SMART CULTIVATION
Organic cotton doesn’t use harmful chemical pesticides. It also uses less water. It leaves room for small insects like worms that improve soil quality. Ultimately, this protects farmers and their families from pesticide-related illnesses.
OKAY FACT #7
HOW TO DYE
It’s OKAY to use the most environmentally friendly dyes. It’s also OKAY to apply organic softeners. And it’s definitely OKAY to purify and reuse the water used.
OKAY FACT #8
WEAR IT
Neutral® clothing is clean and ready to wear because no chemical agents are used throughout the entire process. All you have to do is put it on and enjoy your new piece of sustainability.
OKAY FACT #9
SHARE WHAT YOU WEAR
The clothing industry is the second most polluting industry in the world after the oil industry. Fortunately, we have the opportunity to do better. One shirt at a time, we can change the industry from the ground up by sharing sustainable stories and inspiring others.